Digital Communicator

Bringing people and technology together

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Nice to meet you, I'm Lindsay.

"Technology is the campfire around which we tell our stories." –Laurie Anderson

I find that Laurie's words sum up my thoughts on people and their interactions with technology quite well. As both a digital communicator and an information technology professional, I know the best conversations tend to happen around this so-call campfire. It may be small talk to calm down a "fed up with this computer" customer. It may also be that perfectly placed video in your social feed that you can't help but tell everyone about. 

My passion for people and technology can and will meet in numerous ways. Hang out on this site with me to see what I've done so far and how I plan on continuing to weave the delicate fabrics of humanity and machine.


Social Media Experience

Summer 2017- Branding Wearhouse (st. Paul, MN)- Social Media Marketing Intern

Social Channels Utilized: Facebook, Instagram, LinkedIn, YouTube, Twitter

Online Channels Utilized: Campaign Monitor (bi-monthly email newsletters), Google AdWords, Google Business, Blogger

Strategies and Campaigns Launched: Social listening on Hootsuite and Tweetdeck for sales leads. Reusable shopping bag campaign. State Fair vendors targeted ad campaign. State Fair parking video ads. Twitter giveaways. Daily content schedules. New website awareness campaign. Back to school promotional items campaign. Social listening on local events that may need products.

Examples of Posts/Work: (click image to enlarge)

Biggest Take-Away: This position gave me a blank canvas. Prior to Summer 2017, Branding Wearhouse hadn't done anything on social media. This allowed me to personally create their brand voice and persona as well as set up a strategy for their business. The biggest challenge I faced was awareness. With a newer company, I had to build their social audiences basically from scratch.